Dyson is launching its latest hair styling tool with a whole new look.
The Dyson Supersonic r drops on Thursday, March 6, and will sell for $570, exclusively on Dyson’s website.
Hair dryers have long had a distinct upside down “L” or a “T” look to them, but Dyson’s Supersonic r is engineered in a different way to make it easier to dry and style with, according to the maker.
Dyson says the r-shaped, curved dryer is 30% smaller and 20% lighter than anything else in its salon-quality hair tool lineup. It uses intelligent heat control and optimized airflow to ensure that your hair dries faster and looks smoother and shinier without the risk of heat damage, according to Dyson.
One highlight is the Supersonic r’s ability to adapt to your particular styling needs. According to Dyson, the dryer operates with a “new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in each attachment, which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature for each attachment.”
And when you’re done using the dryer, it also remembers your preferred settings so you don’t have to start from scratch — toggling among airflow speeds and heat modes — each time you need to dry your hair.
The ergonomic design and controls placed comfortably and conveniently within a thumb’s reach certainly don’t hurt, either.
As for color, the Supersonic r will debut in the Ceramic Pink colorway that launched with a limited-time run for Mother’s Day 2024.
So, if you didn’t get your hands on it last spring, now’s the time to grab that hero hue.
It’s definitely not cheap with an almost-$600 price tag. However, for beauty enthusiasts who live for salon-level results from home, this dryer might be worth a try for helping you save time and protect your hair’s health.
Shop the Supersonic r at Dyson.com following its official March 6 release.
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Danielle Halibey can be reached at dhalibey@njadvancemedia.com. Have a tip? Tell us at nj.com/tips.