Tupperware, the brand of containers that became so popular it became a household name, has filed for Chapter 11 bankruptcy.
The move by the company comes as there has been an increase in competitors, as well as more discerning shopping habits among customers.
“Tupperware will seek Court approval to continue operating during the proceedings and remains focused on providing its customers with its award-winning, innovative products through Tupperware sales consultants, retail partners and online,” the company announced Tuesday.
Tupperware also added that it would try “to facilitate a sale process for the business in order to protect its iconic brand and further advance Tupperware’s transformation into a digital-first, technology-led company.”
This isn’t the first time Tupperware has been in dire financial straits. Just over a year ago, the company had a close call with bankruptcy before the company came up with a plan to restructure its debt.
One year later, Tupperware shuttered its only U.S. facility in South Carolina and announced the layoffs of 150 employees in June 2024.
The company was founded in 1946 by Earl Tupper, and Tupperware quickly grew into a household name through its direct-to-consumer sales.
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